Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.
Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI. This is because past site visitors who are already familiar with your brand are much more likely to become customers or complete other valuable actions on your site.
Google Adwords remarketing options:
- Standard remarketing
- Dynamic remarketing
- Remarketing for mobile apps
- Remarketing lists for search ads
- Video Remarketing
- Email list remarketing
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